Istanbul Gelisim University
In the 2019 preference period of Istanbul Commerce University, we increase the occupancy rate by 18% to 91.5%.
Istanbul Gelisim University
Founded in 2008 in Istanbul Development University, in Turkey today “Model University” to order development steps to rapidly continue ediyor.yükseköğreti my, HDI maintains that sustainable development is the most important tool of today, 25 thousand national and international students; Within the scope of 3 faculties, 3 colleges, 2 vocational schools, 3 institutes, it offers education and training opportunities with 71 undergraduate, 57 associate degree day programs, 38 associate degree night programs, 16 thesis / 15 non-thesis graduate programs and 4 doctoral programs.
AQAS one of Germany’s leading accreditation agencies (Agency for Quality Assurance through Accreditation of Study Programs – Accreditation Agency for Quality Assurance of Academic Program) by 40 chapters and 48 program is the accredited Istanbul Development University of Turkey’s most accredited program with He holds the title of being a university.
Gelişim University / Target
In the 2018 – 2019 academic year, we started by determining the advertising models with AdWords – Social Media – Our Network Networks – Other channels that could be suitable for the sector according to the expectations and goals of our customers from digital.
Determining and Implementing the Right Strategy
With the ESTA (Trend Analysis in Education Sector) report, which we have prepared as Destex Digital, we aim to learn the behaviors and habits of students who make university choices and parents who will make their children preferences, and this report was created with the data obtained through the survey system by conducting a field scan. During the surveys, other demographic information of the participants, excluding their personal information, was requested.
The study was done by www.yuklis.com. (Yuklis.com is a Destex Digital brand.)
Digital Campaign Editing and Setup
SURVEY QUESTION 1- What were the most important features when choosing a university?
The people who can choose more than one option are specified in the chart below. The distribution of the answers to the questionnaire is given below.
Digital Campaign Editing and Setup
In our digital campaign setup and setup, we analyzed the industry of our customers, determined the historical strategy, and with perception management according to these dates, we designed the students and parents with the Google AdWords – Social Media – Network – Programmatic Ads of Gelişim University, aiming to show the right content to the right people at the right time.
Design, Visual and Creative Studies
We provided new generation design solutions for the landing pages and banners we created for our customers.
We produced impressive and catchy slogans by brainstorming with all our colleagues in our company. We made presentations and made suggestions to use these slogans we produced in all marketing activities of our customers.
The factors to be considered while preparing the Landing Page Design;
Scholarship Opportunities on Landin Page
University Success rates etc. that affect the family’s decision. data were used.
Google Ads Account Setup Phase
- We determined the campaigns to be created in the search network. Ad groups were created for separate campaigns and sub-groups for each section.
- 18 Campaigns – 85 Ad Groups – 425 site link extensions – 340 Description text extensions – Location Extension – 170 Annotated Snippets were created.
- To avoid irrelevant clicks and unnecessary costs, 10,296 negative search terms were added at the campaign level and at the ad group level before the campaigns were activated.
- CPC values were given according to the positions by making ad preview.
- Rank 1 was targeted with minimum cost.
- We determined the search volumes of the keywords we selected by examining the Google Trends data.
- We made the right keyword selections using the keyword planner.
- By measuring on which devices the selected keywords are searched more, we created special campaigns for these devices. By distinguishing the province, we increased the bid by 35% – 40% in the provinces where the most phone calls were made with the most forms and Click to call.
265.749.041 Views – 3.011 Form + 4.812 Place Details – 14.326 Click Search + 4.812 Place Details
Social Media Accounts and Account Setup Phase
Broadcast Channels: Facebook – Instagram
Products Used: Special target audiences, similar target audiences, remarketing
Ad Spaces: Site news feed, mobile news feed, right column, instagram feed and story area.
Goals:
- Our main goals were to reach 10,000 – 15,000 Facebook users on a daily basis, collect leads, and increase brand awareness.
- We determined the most suitable social media strategy for the brand in order for the brand to get the most accurate efficiency and results.
- We have created new strategies and campaigns for the progress of our customers on social media platforms, pre-preference, preference period and post-preference.
- We have created campaign images, videos and content texts for the ads we will create on Facebook and Instagram accounts.
- We determined the number of users we will reach on Facebook by creating the right target audiences for the brand and through A / B tests.
- We have determined the most accurate advertising budget for the brand in proportion to the campaign and target audience. Our main goal is to provide our customers with the highest return with the right budget.
- We activated our Facebook and Instagram ads within the scope of our communication and approval with the brand representative.
- During the 40-day period, all the necessary optimizations of our ads were provided by our social media teammates.
- Our advertising reports were regularly relayed to the brand representative in detail every day, and information was provided on the phone.
2.210.046 Impressions – 3.200 Forms – 0.06 Cost Per Click
We got ahead with Programmatic Advertising
In the field of video marketing, we targeted advertising works that include creative fictions for the sector. We worked on our projects that support the conversion rates and brand awareness of Istanbul Gelişim University under three main headings.
Promotion film; We prepared a dynamic promotional film suitable for the sector for Istanbul Gelişim University. In a minute or so, the campuses, activity areas, classrooms and laboratories of the university were shown in the most effective way. Prospective students take into account the location of the university and the quality of physical space when making their university choice. For this, the entire building and the surrounding area of the university were framed by Drone Operator. A two-day study was carried out by the four-person shooting team. Two Sony a7s2, one Canon 5dmark and dji Spark Drone were used to shoot the entire building. Necessary stabilizers such as Crane Tripot were used, natural daylight was preferred. Since it was shot during a period when there were no students, narrow frames were worked on in many scenes, and a wide plan was worked on at points where students were not needed.
Loyalty Video; It is a study prepared to strengthen the bond of belonging of the current students of the university. University image; It is shaped by the view of the university students and graduate students to the school. The university’s respect for the student and the opportunities it offers make students feel safer and happier.
Benefit Videos (Teacher Interviews); Conscious prospective students attach great importance to academic staff in their university choices. Students; When they know that they will receive sufficient education in the department they will choose from a strong academic staff, their trust in the university increases.
Istanbul Gelisim University Introductory Film
Istanbul Gelisim University Loyalty Video
Istanbul Gelişim University Teacher Interview
We were noticed in the outer channels
Thanks to programmatic advertisements, advertisers have the opportunity to reach the users they want, at the right time, with the right message and with the right offer. Relevant content was created in channels such as hürriyet.com.tr, posta.com.tr, sabah.com.tr, onedio.com, preferrobotu.com, yuklis.com, and news on university preference processes were created during the university preference period. The form was collected by directing to .gelisi.edu.tr address.
Programmatic advertising; Data Management Platform (DMP) was used.
The Data Management Platform tags the websites and interests of the users using cookies and creates extensive topic lists using them. Later, the obtained lists are presented to DSPs and a successful audience is created. Many factors and practices are used in the creation of this target audience. Especially for companies, DMPs are of great importance. With DMPs, companies can best target potential customers who can offer their services and products.
2.088.035 Views – 12.333 Clicks – 1.136Form
