Gmail Sponsored Search (GSP) is the easiest way to reach the people in your rivals’ mailing list.
Gmail Ads
Gmail Ads are the ads shown to Gmail users in the right or upper section of their mailboxes. Gmail Ads are especially effective with low costs and sophisticated targeting options and they can be adjusted for mobile and Gmail application. Gmail Ads are priced on click-basis costs; you are only charged when users actually click your ads. Per click costs are lower when compared to other AdWords types. This way, you can increase the range of your ads based on your strategy with lower per click costs. Furthermore, you can find the chance to reach out to your target audience more clearly with its detailed targeting techniques. This way, you won’t be spending your budget unnecessarily.
Gmail Ads Targeting Options
- Keywords Targeting:When you target certain keywords, your ads are shown on the mailboxes of users who have received e-mails with these keywords. For example; let’s say you are a construction company and you selected “house for sale” as a keyword. Then, your ads will only be shown to Gmail users who have received an e-mail with “house for sale” expression in title or mail body.
- Domain Targeting:You can reach out to the users who have received e-mails from the websites you have selected. For example, if you are a company in the banking sector, you can only target the users you have received e-mails from banks.
- Subject Targeting:You can reach out to the relevant users by targeting the subjects related to your products or services. A company selling sports equipment can add sports-related subjects.
- Demographics Targeting:This targeting method lets you select your target audience based on age, gender and parenthood.
- Areas of Interest and Remarketing:You can show Gmail Ads to users who are interested in your products and services and who have previously visited your website. This way, you can help your company be remembered while making previous visitors keep your company in mind while deciding.
Gmail Ads prices are determined auction-style, just like other Google Ads products. If there is an intense competition in the sector you are in and your selected targeting, ads prices will be higher. Gmail Ads prices seem to be a more economic choice when compared to other Google Ads products. Many corporate brands benefit from this advertisement model that can create more interaction with a lower budget via correct targeting. It will be misleading to give a certain value for Gmail Ads prices. But if you already started a campaign, you can test the sustainability of your campaign from per acquisition costs. If you wish to receive detailed information on Gmail Ads prices, please contact our AdWords Experts.
Gmail Ads is one of the digital marketing methods preferred by many organizations in various industries. Gmail Ads are shown on the top tab of the mailboxes of users. Gmail Ads can be enlarged by clicking on them by users. Enlarged ads can have photographs or videos played. Ads owners can also publish their html5 banners in this area. After the user enlarges the ad, all clicks on the ads are free-of-charge. Gmail Ads system has an operation principle similar to the primary e-mails system in your mailbox. It determines your areas of interest by examining all your correspondences and starts showing the ads related to these areas. For example, let’s say you have corresponded with some banks for a loan. Gmail Ads system picks up on these frequent correspondences and starts showing ads on banks or loans to you. This way, an ads system more beneficial to both the users and the ads owners is created with a higher turnover rate. Google has a principle to publish only the ads that can attract continuous attention from users. Privacy also highly matters in Gmail Ads. Gmail does not share the data and e-mails of its users with the Ads Owner.
You can contact Destex Digital to place Gmail Ads. Destex Digital is an expert when it comes to Gmail Ads. We constantly update our processes to provide you with creative solutions. Please click here for a guide on where to start and carry out which steps in Gmail Ads. All solutions provided by Gmail are published under Google Ads. While starting Gmail Ads, you need to create a new campaign from our AdWords Account. You can then use the ads gallery to reach Gmail Ads. After selecting the ads template you wish to use, you can access technical details from Ad Features. After that, you need to create your target URL for Gmail Ads. Gmail Ads system offers professional targeting systems to Ads Owners. You can reach out to your potential audience with our ad via e-mail lists, mass keywords or domain-based targeting options. Optimizing an ad with a good targeting will increase your turnover in a positive way. We strongly suggest that you get support from a Gmail Ads expert while placing an ad with Gmail. Campaigns that are generated and optimized by professionals will work flawlessly and provide your brand with the maximum benefit.
To benefit from this advertisement type named Gmail Sponsored Ads, please use the Apply Now button and receive opinions of Destex experts. Gmail Sponsored Ads are placed in many digital marketing campaigns. Many brands put some of their digital advertisement budgets side for Gmail Sponsored Ads in order to increase their brand recognition and to become more accessible on all platforms. Gmail Sponsored Ads are picky when it comes to the ad contents they publish. None of the ads with discriminative factors in terms of religion, language or race are published. It takes up to 2 days for an ad to pass the audits and get published. Please get support from our experts to learn whether your campaign will benefit from Gmail Sponsored Ads. Destex Digital will be there to help you make the best investment in digital campaigns.
Gmail Ads prices are determined auction-style, just like other Google Ads products. If there is an intense competition in the sector you are in and your selected targeting, ads prices will be higher. Gmail Ads prices seem to be a more economic choice when compared to other Google Ads products. Many corporate brands benefit from this advertisement model that can create more interaction with a lower budget via correct targeting. It will be misleading to give a certain value for Gmail Ads prices. But if you already started a campaign, you can test the sustainability of your campaign from per acquisition costs. If you wish to receive detailed information on Gmail Ads prices, please contact our AdWords Experts.